Thursday, September 1, 2011
Tell To Sell
Tell em quick and tell em often, this is a phrase that William Wrigley Jr. would repeat often, as he was establishing his chewing gum empire. He knew he had to tell in order to sell, and he did it most effectively. Even if you do create a better mouse trap, how can the world beat a path to your door, if they don't know about it? So make sure that you tell, and one really effective way to do that is through advertising.
Thursday, July 28, 2011
The Used Car Millionaire
The used car market is a 370 billion dollar industry, and when the government cash for clunkers program pulled a lot of gas guzzlers off the road, it created an even bigger demand for used cars. Why not take advantage of this and make some good extra money by selling used cars on the side, many people have literally gotten rich doing this and so can you. In 'The Used Car Millionaire" cash money machine, we show you how you can make a fortune and be your own boss in the process.It's a lot easier than you think and it's being done everyday by those who know how to make the smart money, learn how today. http://www.johnmiltonlawrence.com/books.html
Wednesday, July 20, 2011
WHY PRODUCT DEMONSTRATORS SUCCEED IN GOOD TIMES OR BAD
True to the title, “Why Product Demonstrators Succeed In Good Times Or Bad,” is no empty claim, and I can back it up. My name is John Milton Lawrence and I'm the founder of, “Product Demonstrators Workshop,” the premier trainer for, “As Seen On TV Product Demonstrators.” Go to your local Grocery or department store, warehouse store, and wherever you turn you will see people of all ages, young and old demonstrating in-store, as seen on TV products. All the while remember we are supposed to be in the greatest economic downturn in modern history, further example's; * go to the state or local fair, in any country * go to any trade show * everyone demonstrates * all ages, all races, all genders * talking to people and demonstrating products It doesn't matter what the economy is doing, because Commerce goes on, in Good times or Bad. You don't need a college degree or even a high school diploma, but you do need the ability to talk to people, the ability to communicate clearly and effectively. Now you can approach this as a job, and get hired as an employee, but why settle for a piece of the pie, when You Can Have It All. Promote yourself to the Ownership and Presidency of your own business. As an independent contractor, take only the jobs you are interested in, and make a fortune in the process. In my New ebook and audio, “How To Earn $100,000 As An As Seen On TV Product Demonstrator,” I show you how, no more being unemployed or under employed. Shutter the myth that you need to get a job working for someone else and making them rich, the only job security there is, happens to be the security you create for yourself. Profits are better than Wages, wages will help pay the bills, profits will make you rich, every child should be taught from an early age, to aspire to own two bicycle’s, “One To Ride And One To Rent.” Get your electronic copy or digital audio of,“How To Earn $100,000 As An As Seen On TV Product Demonstrator,” and never be out of work again, you have nothing to lose, and Everything To Gain.
Friday, July 8, 2011
What Is Selling?
Selling is the lifeblood of any business, It's the only thing you do in business, that provides income. Money from sales pays the rent, buys the materials, pays the salaries of your employees and provides profits you need to keep alive. In fact, everything else you do in business is paid for with the money you make from sales. Since selling is so important to you and your business, let's begin by finding out what selling is. In a lifetime, an average family spends about a half a million dollars. Every penny of this calls for a buying decision. Selling is nothing more or less than helping people make these buying decisions wisely. It not only benefits you, it benefits the customer as well. And of course, it benefits the economy as a whole. Selling, helping people buy, has given the people of the United States and other free nations the highest standard of living in the history of the world. You can truly say that when you sell, you are helping your customers to a better way of life, in one way or another. Is this difficult to do? Not really, all you have to do is 1. Talk to People 2. Find out what they need 3. Show them how you can satisfy their need 4. Help them make the decision A lot of garbage has been written about the “secrets” of making sales, but if you do these four things thoroughly, you won't need any secrets; You'll make more money, more good friends and enjoy yourself in the process.
Wednesday, July 6, 2011
Free Tips On How to be a Great Product Demonstrator
Product Demonstration Tip #1 = Be prepared
Often – and usually toward the end of a long demonstration day – an in-store demonstrator will want to sit down. Don’t do it. Your customer will see this as a sign of disinterest. As presenter, you’ll appear more in command and in control if you stand. Sitting implies laziness, disinterest, and tiredness. It will be easier to hold the customers’ attention when you stand. And if you have customer brochures to hand out, don’t hand them out until after the demonstration. It will be hard to hold the customer’s attention while they are reading company information.
Product Demonstration Tip #2 = Stand during the demo
Even if you were given a prepared presentation script, let the customer direct the demonstration. Turn the demonstration into a conversation instead of a speech. Ask questions that have meaning and will lead to more questions and discussion. “Most people have been raving about this feature, is this something you would use on a daily basis?”
Product Demonstration Tip #3 = Engage the Customer
Not enough product demonstrators have good listening skills. According to Business Author Barry Farber it’s because we feel more comfortable talking about ourselves and the subjects we know that we sometimes neglect to listen. After all, you’re so excited about your product you can’t wait to tell prospects about it. Unfortunately, the demonstrator may not come away with a clear understanding of what their customer really needs. If the customer is asking about warranty while you are talking about menu programming, there will be a disconnect. If you don’t immediately answer a customer question, at least acknowledge that you heard and understood the question and promise to get back to it. King Solomon writes, “He who answers before listening–that is his folly and his shame” (Prov. 18:13 NIV).
Product Demonstration Tip #4 = Listen to the Customer
Confucius said it best. “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand. “ When it comes to product demonstrations, showing a customer how the machine works isn’t good enough. For greater results from your demo, have the customers hold the item; have them press the buttons; have them touch, taste and smell the results. The next time the customer asks, “Can this machine do ____?”, Your response should be, “Here…do it yourself; I’ll walk you through the process.”
Product Demonstration Tip #5 = Involve the Customer
‘Fake it ‘til you make it’ may be a common catchphrase in self help seminars, but it won’t work in product demonstrations. If the customer asks a question you don’t know the answer to, don’t fake it. Promise the customer that you’ll get back to them with the answer—and don’t forget to do it; or send them to where the answer can be found. “You’ll find more information about that on our company’s website at www…..” If you’re not sure exactly how the product does something, don’t try to work through the problem together with the customer. If the answer is not easily discovered, the product will seem complex and the demonstrator inadequate.
Product Demonstration Tip #6 = Be honest with the Customer
Before answering a customer question, repeat the question or ask for clarification if necessary. For example, if the customer asks, “Does this come in red?”, a wise product demonstrator will ask a clarification question such as, “Do you want this in red?” or “Are you saying that no other color will work for your situation?” Customer questions and objections can easily be handled if you’re prepared for them. Make a list of Frequently Asked Questions– and their proper responses—and practice the correct responses until they roll off your tongue naturally and confidently. An objection about a product’s price tag, for instance, can be handled naturally and confidently if you prepare an answer in advance. Prepare an answer for every question and objection you anticipate.
Product Demonstration Tip #7 = Be ready for the Customer’s questions
Here’s a little secret: Your competitor’s website claims that they are the best in the business. And did you know that their product brochure states that their product is state-of-the-art and best in class? When demonstrating a product, avoid telling the customer how great the features are. Show him instead.
Product Demonstration Tip #8 = Demonstrate the greatness vs. Asserting the greatness.
Here’s novel idea: when you demonstrate a product, just demonstrate the product. Your job is to demonstrate a product not to train a purchaser on how the product operates. A fine line, I know, but an important distinction. For example, when you took the car out for a demo ride you got a sense for how it handles, how it feels, how it looks. It wasn’t until you got the car home that you opened the owners’ manual to learn how to program the radio. A customer who endures a seemingly endless parade of menu screens, icons, and blinking cursors may lose focus, turn bleary-eyed, and eventually tune out. You can’t show someone how easy your product is to use by making it look complicated.
Product Demonstration Tip #9 = Don’t overwhelm the Customer (Demonstrate—don’t train)
When you add original thoughts, examples, and stories to your demonstration you attract the attention of your customer. An interesting story may even answer a customer question or objection. Draw on personal experiences for a spontaneous demonstration or jot down some stories in advance to be dropped into conversation when needed. “I got a call last week from a customer who bought this same unit last year….”; “I have this same machine at home and my husband….”
Product Demonstration Tip #10 = Plan to be spontaneous
The more prepared you are, the more fun you’ll have doing product demonstrations. And the more fun you have with it—the more your sales will increase.
Often – and usually toward the end of a long demonstration day – an in-store demonstrator will want to sit down. Don’t do it. Your customer will see this as a sign of disinterest. As presenter, you’ll appear more in command and in control if you stand. Sitting implies laziness, disinterest, and tiredness. It will be easier to hold the customers’ attention when you stand. And if you have customer brochures to hand out, don’t hand them out until after the demonstration. It will be hard to hold the customer’s attention while they are reading company information.
Product Demonstration Tip #2 = Stand during the demo
Even if you were given a prepared presentation script, let the customer direct the demonstration. Turn the demonstration into a conversation instead of a speech. Ask questions that have meaning and will lead to more questions and discussion. “Most people have been raving about this feature, is this something you would use on a daily basis?”
Product Demonstration Tip #3 = Engage the Customer
Not enough product demonstrators have good listening skills. According to Business Author Barry Farber it’s because we feel more comfortable talking about ourselves and the subjects we know that we sometimes neglect to listen. After all, you’re so excited about your product you can’t wait to tell prospects about it. Unfortunately, the demonstrator may not come away with a clear understanding of what their customer really needs. If the customer is asking about warranty while you are talking about menu programming, there will be a disconnect. If you don’t immediately answer a customer question, at least acknowledge that you heard and understood the question and promise to get back to it. King Solomon writes, “He who answers before listening–that is his folly and his shame” (Prov. 18:13 NIV).
Product Demonstration Tip #4 = Listen to the Customer
Confucius said it best. “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand. “ When it comes to product demonstrations, showing a customer how the machine works isn’t good enough. For greater results from your demo, have the customers hold the item; have them press the buttons; have them touch, taste and smell the results. The next time the customer asks, “Can this machine do ____?”, Your response should be, “Here…do it yourself; I’ll walk you through the process.”
Product Demonstration Tip #5 = Involve the Customer
‘Fake it ‘til you make it’ may be a common catchphrase in self help seminars, but it won’t work in product demonstrations. If the customer asks a question you don’t know the answer to, don’t fake it. Promise the customer that you’ll get back to them with the answer—and don’t forget to do it; or send them to where the answer can be found. “You’ll find more information about that on our company’s website at www…..” If you’re not sure exactly how the product does something, don’t try to work through the problem together with the customer. If the answer is not easily discovered, the product will seem complex and the demonstrator inadequate.
Product Demonstration Tip #6 = Be honest with the Customer
Before answering a customer question, repeat the question or ask for clarification if necessary. For example, if the customer asks, “Does this come in red?”, a wise product demonstrator will ask a clarification question such as, “Do you want this in red?” or “Are you saying that no other color will work for your situation?” Customer questions and objections can easily be handled if you’re prepared for them. Make a list of Frequently Asked Questions– and their proper responses—and practice the correct responses until they roll off your tongue naturally and confidently. An objection about a product’s price tag, for instance, can be handled naturally and confidently if you prepare an answer in advance. Prepare an answer for every question and objection you anticipate.
Product Demonstration Tip #7 = Be ready for the Customer’s questions
Here’s a little secret: Your competitor’s website claims that they are the best in the business. And did you know that their product brochure states that their product is state-of-the-art and best in class? When demonstrating a product, avoid telling the customer how great the features are. Show him instead.
Product Demonstration Tip #8 = Demonstrate the greatness vs. Asserting the greatness.
Here’s novel idea: when you demonstrate a product, just demonstrate the product. Your job is to demonstrate a product not to train a purchaser on how the product operates. A fine line, I know, but an important distinction. For example, when you took the car out for a demo ride you got a sense for how it handles, how it feels, how it looks. It wasn’t until you got the car home that you opened the owners’ manual to learn how to program the radio. A customer who endures a seemingly endless parade of menu screens, icons, and blinking cursors may lose focus, turn bleary-eyed, and eventually tune out. You can’t show someone how easy your product is to use by making it look complicated.
Product Demonstration Tip #9 = Don’t overwhelm the Customer (Demonstrate—don’t train)
When you add original thoughts, examples, and stories to your demonstration you attract the attention of your customer. An interesting story may even answer a customer question or objection. Draw on personal experiences for a spontaneous demonstration or jot down some stories in advance to be dropped into conversation when needed. “I got a call last week from a customer who bought this same unit last year….”; “I have this same machine at home and my husband….”
Product Demonstration Tip #10 = Plan to be spontaneous
The more prepared you are, the more fun you’ll have doing product demonstrations. And the more fun you have with it—the more your sales will increase.
Friday, July 1, 2011
5 STEPS TO BECOMING AN AS SEEN ON TV PRODUCT DEMONSTRATOR
Product Demonstrator: Become a Product Demonstrator in 5 Steps
Product demonstrators generate customer interest in a product or service by marketing it to the public. Demonstrators may be found in stores, television advertisements, event booths or kiosks. No advanced education beyond a high school diploma is required.
Step 1: Researching Product Demonstrator Career Duties and Education
Products can increase in sales and popularity because of a product demonstrator's enthusiasm, marketing ability and knowledge of the item. These pitch people promote the benefits of a product or service by demonstrating its use and answering any questions prior to consumer purchase. Product demonstrators are often seen in shopping malls, television advertisements, trade events and on the Internet. They show the public how a product works, offer samples or coupons and set up displays. A high school diploma or GED and excellent communications skills will get product demonstrators started in this field.
Step 2: Earning a High School Diploma
A high school diploma or GED is sufficient education for becoming a product demonstrator. Basic skills learned in high school such as reading, writing and math help a product demonstrator perform well. Communications skills are equally important, since there will be constant interaction with the public.
Step 3: Gaining Workforce Experience
Prospective product demonstrators may not acquire their first job without some prior employment. Jobs in retail sales or customer service show future employers your ability to interact with the public comfortably. You can help your job chances by preparing a resume that highlights your work experiences and skills that are most applicable to a career as a product demonstrator.
Step 4: Finding Employment as a Product Demonstrator
After gaining some general employment experience, submit applications or resumes to stores with current product demonstrators. A quick trip to the mall will provide sufficient contact information for applying in person to the hiring manager. Product demonstrators are suitable marketing positions for students or for those who want to work part-time.
Step 5: Working as a Product Demonstrator
Demonstrators promote products, teach consumers, know how to handle rejection and project enthusiasm and confidence. The experience earned while working as a product demonstrator may be used as a stepping-stone for a career in marketing and sales. The U.S. Bureau of Labor Statistics (www.bls.gov) reports that employment for product demonstrators and promoters is expected to rise by seven percent between 2008-2018. This growth is due to the need for in-store promotions to encourage the sale of products, according to the BLS.
Tuesday, June 28, 2011
What Is A Product Demonstrator
A product demonstrator promotes a product to create interest in it from consumers. Product demonstrators may show cosmetics, cooking ware, or food to try to create enough interest that people will purchase it. Typically, this type of position requires someone who is outgoing and enjoys talking in front of crowds.
Product Demonstrator Summary
■Job openings should be plentiful.
■Most jobs are part time or short term or have variable work schedules, and many jobs require frequent travel.
■On-the-job training is provided and education beyond high school is not required.
Product Demonstrator Summary
■Job openings should be plentiful.
■Most jobs are part time or short term or have variable work schedules, and many jobs require frequent travel.
■On-the-job training is provided and education beyond high school is not required.
Saturday, June 25, 2011
How I Earned One Hundred Thousand Dollars
I dropped out of high school in my Jr. year to go to work and help my Mom. With no real skills to speak of I went from dead end job to dead end job. I met a young lady, who would shortly become my teenage bride and at age 17, we were expecting our first child, needless to say we were not ready to be parents, but I did the best I could to provide, things got so bad that we had to move into my brother in-laws attic in Queens, New York. Most of these dead end jobs didn't last too long, and I can remember this sweet little old lady at the Employment office and her name was Mrs. Jacobs, she kinda took a special interest in me, and would always say as she was sending me out on a job interview, John you need a skill, and she was right. After years and years of dead end low paying Jobs, God must have heard my prayers because one day when I got home from work, my wife approached me excitedly saying she met this girl at the Woolworths store down on main street and this girl was demonstrating this product in the store and asked her if she wanted a Job, my wife told her that she didn't think she could do it, but she knew someone who could, and that someone was me. I went down the next day got the Job and it was paying $500 dollars a week, I couldn't believe it, that job and the opportunity it provided in the way of money and other benefits was astounding, for me it was the closest thing to a miracle in my life. We called it the Pitch business as I marketed various as seen on TV, products through in store demonstrations. This was one of the easiest ways of earning money, I'd ever seen, we teach you how, in our Product Demonstrators Workshop.
Tuesday, June 21, 2011
There's No Recession When You Know How To Sell
"With the unemployment rate over 9% nationwide, employers cutting jobs like you cut a cake and whenever a job becomes available, there's like a thousand people that you have to compete against for that one job. That's like pulling teeth, banish that thought, there's a whole industry that is always hiring and you can easily earn a 6 figure income, if you can talk to people, then you are qualified. Stop living paycheck to paycheck or one major health crisis away from bankruptcy. I teach you in the, "Product Demonstrators Workshop," that the money's out there, was it Abe Lincoln who said, "good things may come to those who wait, only what's left by those who hustle.
Subscribe to:
Posts (Atom)